MTA Security Campaign
The Metropolitan Transportation Authority's Security Awareness Campaign helps protect the MTA riding public and valued assets through consistent public outreach designed to maintain awareness of the continued terrorist threat to public safety.
To date, the MTA has produced eight "generations" of the very successful "If You See Something, Say Something" campaign. First launched throughout the MTA's regional transportation system in late 2002, it is a collaborative effort the MTA has undertaken with City, State and Federal governments to give MTA customers the means to join the police and MTA employees as watchful partners, helping to ensure security within the transportation system.
The campaign is funded by grants from the Department of Homeland Security (DHS), which in 2010 requested permission from the MTA to use the slogan nationwide.
The latest update of the MTA's award-winning security awareness campaign, launched in April 2011, includes four 15-second television commercials, newspaper print ads, and posters on subways, buses and trains. It was created by MTA ad agency Korey Kay & Partners.
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