On the Go! Touch-Screen Travel Station
Debuts in Grand Central
The On the Go! Travel Station - a new interactive touch-screen that offers MTA travel information and a whole lot more - is now up and running in Grand Central Terminal, across from the Ticket Machines in the Lexington Avenue Passageway.
This latest installation is part of a pilot project that includes On the Go! Touch Screen Travel Stations at a total of five subway stations and commuter rail hubs.
The sleek, stainless steel enclosure supports a large screen with a colorful display, offering customers information about their entire trip, from planning with Trip Planner to local neighborhood maps. Metro-North Train Time (for real-time service status), as well as Metro-North elevator and escalator status information are expected to be added the following week, and GCT Retail and MNR Getaways apps to follow shortly after.
In addition, the MTA has partnered with third party developers to include applications which provide additional information, such as local history, shopping and dining options nearby provided by third-party applications Zagat, myCitiapp, and History Bus.
As added features, the screens will provide news and weather information. Taken together, this is an unprecedented amount of information made available to subway and commuter rail customers in one handy tool.
As part of a collaboration with Cisco, this pilot demonstration project is designed to be a new and innovative travel tool useful to daily commuters and tourists alike. On-the-Go! utilizes Cisco's Interactive Services Solution, a flexible and scalable platform which enables digital interactions through rich media, live video, real-time information, and user-friendly management tools. The On-the-Go! Travel Station leverages the power of network connectivity and interactive digital media to improve passenger experience, increase operational efficiency, and create new sources of revenue.
In addition to Grand Central, an On the Go! Travel Station is available for customer use at Bowling Green, Penn Station (LIRR), Atlantic Avenue - Pacific St (2, 3, 4, 5, B, D, N, Q, R) and Jackson Heights /Roosevelt Avenue (7, E, F, M, R).
On the Go! can be customized for a specific location and by time of day. All content is remotely managed from a secure web-based management system and applications can be changed or updated as needed.
Designed by Antenna Design New York Inc., the stainless steel enclosure and its components are extremely durable and easy to clean and maintain. Depending on customer acceptance and success of the pilots, On the Go! may eventually be installed in stations throughout the system. It is anticipated that the On the Go! Travel Stations will generate significant advertising income, which would help to defray the costs of installation.
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